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Getting you Fractional Experts
from their busy lives.

— a 

To scale your business

30+
Vetted Experts
10+
Active Clients
3
Countries
2023
Founded, Nairobi

The right people exist.
They're just not available to you.

Not because they don't exist — but because they're already busy, already committed, or simply out of reach.

01

The right operators are hard to reach

The operators who've actually scaled businesses in Kenya are in demand, expensive, or fully committed elsewhere. You end up with the wrong hire — or no hire at all.

02

Book knowledge isn't market knowledge

You need people who've taken products to market here, navigated Kenya's regulatory environment, and built distribution across the formal and informal economy.

03

A rushed full-time hire is often a costly mistake.

A six-month recruitment process and a full salary package — to solve a problem that needs momentum right now. There's a faster, leaner way.

Scope it. Match it. Execute.

A three-part playbook built around your challenge — not a standard process.

Day 1

Define what needs momentum

We collaborate to scope your challenge or growth goal — clearly, quickly, without a lengthy brief.

01
Within 48 hours

AI Matching + Human Vetting

Our system matches you with aligned operators. Every match is then verified by our team — so you only meet people who genuinely fit.

02
From week one

Engage. Partner. Execute. Scale.

You work directly with your matched operator from week one. A clear work plan, agreed deliverables, and a direct line to someone who's done it before.

03

Product. Sales.
Partnerships.

Fractional Product, GTM & Partnerships Experts for Kenya and East Africa

Most clients start where the pain is loudest. Many come back for the rest.

Product localisation
Product Localisation

Localise your product fast

Our Fractional Product experts to help you localise faster, get to market quicker, avoid costly biases, and save time and money. With people who've done it before, we position you on a path to success.

Localise product-market fit fast.
Validate (or pivot) core features against local user behaviours, fast.
Help with local compliances.
Build Africa-ready roadmaps that prioritise local scaling — not pre-set templates.
Run rapid local experiments. Get quick feedback loops before burning time and money.
gtm
Go-to-Market & Sales

Hit the ground selling,
not just learning.

Fractional GTM experts who open doors, set pricing, and close deals in Kenya from week one — with the network, the relationships, and the market knowledge already in place.

Instant boots-on-the-ground network — warm intros to key distributors and stakeholders.
Set pricing & packaging that actually lands with Kenyan buyers.
Crack the informal economy — partner and reseller models that work across formal and informal channels.
Hire & structure your first local sales team.
Win early lighthouse customers that open every door after.
Partnerships and alliances in East Africa
Partnerships & Alliances

Instant distribution fast.

Unlock game-changing local alliances through fractional partnership heads with deep, established relationships across government, enterprise, and the region's biggest distributors.

Unlock "distribution before product" — prove demand before you build.
Open doors to government, private sector, and regulators.
Work towards pilots with businesses and enterprise accounts.
Channel & last-mile mastery — build reseller or agent networks with the big distributors.

Short sprint or long game —
we fit around you.

Two weeks of focused execution or a long-term embedded expert — structured around what you're actually trying to achieve.

Short-term
Fractional Sprint

One problem. One expert. Fully focused for up to ten days. You define what winning looks like — we deliver against it.

Up to 10 days or 20 hours
One focused objective with clear milestones
Ideal when momentum can't wait
Ongoing
Embedded Expert

Your operator works with you across weeks or months — embedded in your team, focused on a defined area, without the overhead of a full-time hire.

Flexible days per month
Deep product, ops, or GTM focus
Ongoing strategic input without full-time salary or equity
Full Deployment
CoreBench Partnership

Strategic, long-term collaboration where CoreBench manages the talent, the delivery, and the execution — so you stay focused on building the business.

Bespoke teams assembled to your needs
CoreBench owns delivery and quality
Ongoing delivery, managed end-to-end by CoreBench

Serious about Africa.
Ready to move.

If you're entering Kenya, scaling across the EAC, or trying to unlock a market you don't yet fully understand — you're who we built this for.

Startups

Early-stage companies hitting growth walls — in product, sales, or operations — that need senior execution without the cost or delay of a full-time hire.

SMEs & SMBs

Growing businesses expanding across Kenya or into new East African markets, who need operators with real local knowledge — not imported assumptions.

Founders & Solopreneurs

Founders running lean and moving fast, who need a trusted senior operator in their corner — without adding to headcount.

Businesses Expanding to Africa

International companies entering Kenya or the EAC who want to get it right from day one — with experts who've already navigated what they're about to face.

People who've
actually done it.

Senior operators who've built, sold, and scaled real businesses across East African markets. People who know how things actually move here.

VP
Fractional VP of Sales
Go-to-Market · Kenya & EAC
12 years in B2B and B2C sales across East Africa

Built and led sales teams from the ground up in Kenya's formal and informal markets. Deep relationships with enterprise accounts, distributors, and channel partners across the region.

B2B Sales Informal Market Team Building Kenya
BD
Fractional Head of Partnerships
Alliances · Telco & Fintech
10+ years in strategic partnerships at Tier-1 telcos and fintechs

Structured and closed enterprise partnerships at some of East Africa's most recognised institutions. Warm relationships with regulators, telcos, and large corporates across the EAC.

Strategic Alliances Telco Fintech EAC
CP
Fractional CPO
Product Localisation · Mobile-First
Led product at two of Africa's leading payment platforms

Specialises in adapting global products for African user behaviour — USSD flows, low-bandwidth UX, M-Pesa-first architectures, and Africa-ready roadmaps built from real market data.

Product Strategy Localisation Fintech Mobile-First
CO
Fractional COO
Market Entry · Operations
Led 15+ market entry programmes across Kenya, Uganda & Rwanda

Operational specialist for companies entering East Africa — entity setup, regulatory navigation, local team building, and compliance frameworks built for speed without cutting corners.

Operations Market Entry Regulatory East Africa
GM
Fractional Growth Lead
Growth Marketing · Community
Scaled acquisition campaigns to millions of users across Kenya & Nigeria

Growth strategist with deep experience in community-led and below-the-line marketing in price-sensitive African markets. Expert in retention and distribution beyond the major cities.

Growth Community-Led BTL Marketing Retention
CF
Fractional CFO
Finance · Investor Relations
PE and institutional investment experience across African markets

Finance leader who helps early-stage companies build investor-ready financials, navigate FX exposure, and structure fundraising rounds for African and international investors.

Financial Strategy Fundraising Investor Relations PE/VC

A selection from our bench of 30+ vetted operators across product, sales, finance, operations, and partnerships.

Find Your Expert →

What getting to work
looks like.

A sample of what our engagements have delivered. Full details available on request.

Product · Market Entry

A European fintech's Kenya onboarding conversion rate moved from 4% to 23% after a CoreBench fractional CPO rebuilt their flow for local UX expectations and M-Pesa integration. Delivered in 6 weeks.

European Fintech
Expanding into Kenya · Product Localisation
GTM · Sales

A UK-based B2B SaaS company closed their first signed enterprise pilot in Kenya within 5 weeks of engaging a CoreBench fractional GTM lead — after 8 months of no traction on their own.

UK B2B SaaS Company
Entering Kenya · Go-to-Market
Partnerships · Distribution

An East African agri-supply chain startup signed 3 active distribution partnerships within 30 days. Two are now generating recurring revenue, with a third in commercial negotiation.

East African Agri-Supply Startup
Scaling Distribution · Partnerships

Client names available under NDA. Book a call to discuss in detail.

The fastest path into Kenya, EAC, COMESA, and AfCFTA markets.

$129B
Kenya Market Size
Africa's most active startup ecosystem. 60M+ mobile money users.
$320B
EAC Market Size
Seven high-growth economies. One bloc. Deep local expertise required in each.
$768B
COMESA Market Size
21 member states. The continent's largest trading bloc.

We give you an unfair local advantage from week one.